12 Other Ways to Say “Coming Soon”

When a product is coming soon, you should know the best ways to get customers excited.

Sure, you could write “coming soon,” but is it really going to generate the biggest buzz?

This article has gathered some alternative phrases to help.

We’ll teach you a different way to say “coming soon” that’ll help you spice things up:

  • Arriving shortly
  • Coming in the near future
  • On its way
  • Imminent release
  • Upcoming
  • Just around the corner
  • Stay tuned
  • Making its debut soon
  • Quickly approaching
  • On the horizon
  • Nearly here
  • In the pipeline

Keep reading to learn more creative ways to say “coming soon.” There are plenty of great choices available, after all!

1. Arriving Shortly

One of the simpler alternatives to “coming soon” is “arriving shortly.” It works well in emails, though.

We recommend using it in formal emails. It’s a great way to engage customers when you’d like them to get a bit excited about an upcoming event or product.

For instance, you can use it when a new product is about to hit the market. Send “arriving shortly” in an email to customers, and you’ll be amazed at the buzz it will receive.

Perhaps this email example will help you as well:

Dear Customers,

This product will be arriving shortly, and we can’t wait to hear your feedback! Are you as excited as we are?

All the best,
Jackson and Co.

2. Coming in the Near Future

You can also use “coming in the near future” instead of “coming soon.”

It’s a little more wordy, but it works well in formal emails.

Try it when announcing a new venture. It’s good to include when contacting clients because it lets them know to keep their eyes out for something exciting on the horizon.

If you’re still unsure, check out the following sample email:

Dear Mr. Cringle,

It is coming in the near future, so please keep an eye out! We’re very excited to hear your take on it when it’s released.

All the best,
Kim Miller

3. On Its Way

You can also use “on its way.” It’s a great alternative to “coming soon” that shows something is in the works.

Generally, it will create a buzz around a product.

It’s a great way to engage your audience, and we recommend using it when contacting customers.

After all, if you want customers to invest in your products, you need to get them excited first! Otherwise, it won’t be much good when the product finally comes out.

Feel free to review this email sample as well:

Dear Mr. Smith,

Our product is on its way. Just a few more weeks, and you can get your hands on it before every other consumer!

Dean Scott

4. Imminent Release

Try “imminent release” for a more conversational alternative. It’s another way to say “coming soon” that shows something is on its way.

Generally, “imminent” means very soon but doesn’t specify a direct time.

This works well when enticing customers to buy a product or service. It creates a demand for the item, which should encourage people to look into it and see what all the fuss is about.

Here are some great examples to show you how it works:

We are very excited about the imminent release of this product. We can’t wait to share more about it with you.

The imminent release date is helping to build excitement! We’re very excited to see what comes next.

5. Upcoming

It’s a simple choice, but “upcoming” is a great replacement for “coming soon.”

As far as synonyms go, if you can limit the number of words (in this case, only one), then you’re going to make it easier to read.

Most people appreciate straightforward words and phrases like “upcoming.”

It gets to the point and lets customers know what to expect.

These examples should also help you with it:

It’s upcoming, and you need to pay attention! We won’t tell you exactly when it’ll drop, but it’ll be soon.

This is an upcoming product, but we’re giving you early access! Please let us know what you think about it.

6. Just Around the Corner

“Just around the corner” is another way to say “coming soon” that’s more conversational and fun.

We recommend using it for a more casual advertising campaign. It’s a great way to generate a buzz and let people know that something is on its way.

After all, customers prefer it when businesses try to sound more friendly. It’s a great way to keep them coming back and wanting more.

If you’re still unsure, check out these examples:

It’s just around the corner! Only a few more days, and you’ll be able to take this service for a spin yourself.

Our new product is just around the corner. We hope you’re just as excited as we are to see what comes next.

7. Stay Tuned

It’s good to use a phrase like “stay tuned” instead of “coming soon.”

It works well as a more informal alternative. We recommend using it when you know something will only take a few more weeks to release.

For instance, you can use it when announcing a new course. If you want to get people interested in the course you offer, “stay tuned” should help them to keep up to date with it.

Here are some great examples to help you:

We hope you stay tuned for more details on this great service! You won’t find anything quite like this around.

Stay tuned because we’ve got so much more to share with you! This product is going to be the best one yet.

8. Making Its Debut Soon

It’s good to stick to more formal phrases in some cases. After all, formal phrases help us to relate to customers on a more professional level.

“Making its debut soon” is a great formal option in this context. It shows something is on its way soon, and you can’t wait to reveal it to the masses.

Generally, saying “making its debut” implies that it’ll be the first time customers see a product. Thus, it should be met with excitement and interest.

You should also review the following examples:

Of course, it’s making its debut soon, and we can’t wait to release it! This is a genuine passion project for us.

It’s making its debut soon. Who’s ready to find out more about what we can do with it?

9. Quickly Approaching

It’s easy to generate buzz and appeal when you say something’s on its way.

That’s where “quickly approaching” comes in.

It’s a great phrase to include in a sales pitch. It shows that you’ve got an exciting new product or service on the horizon and would love to see your customers getting stuck in.

Check out these examples to learn more about it:

The deadline is quickly approaching! If you haven’t already preordered one, now is your chance to do so.

Of course, the product is quickly approaching! So, get in touch and let us know if you’re ready to experience it.

10. On the Horizon

You can also use “on the horizon” instead of “coming soon.”

It’s a bit more casual. Also, the idiomatic expression helps you to sound more friendly and approachable.

We recommend using it when you’re appealing to a customer’s friendly nature.

Customers prefer it when businesses reach out and build connections and friendships. Therefore, this is a good way to encourage customers to look into new products.

Feel free to review these examples as well:

We’re excited that our service is on the horizon. There’s so much that we’d love to share with you.

It’s on the horizon, so you shouldn’t be waiting for much longer! Are you as excited as we are?

11. Nearly Here

“Nearly here” might seem simple enough, but it’s effective. For starters, it gets the point across immediately.

There’s no beating around the bush or using overly complicated language here. It just shows that something is “nearly here” and will arrive shortly.

You don’t always need to overcomplicate advertising campaigns. Sometimes, less is better.

Here are some advertising examples to help you:

Don’t worry, guys! It’s nearly here. You won’t be waiting much longer before you get to see what comes next.

Our new service is nearly here. We’re just finishing it off and polishing it up, but then it’s good to go.

12. In the Pipeline

Finally, you can write “in the pipeline” instead of “coming soon.”

It’s a great phrase to use informally that shows you’ve got something in the works.

We recommend using it when unveiling a new product to a focus group. It shows that you’d like their input before anyone else’s to see if the product is worth it.

You can also refer to these examples:

We have a product in the pipeline that will blow your minds! Just wait and see what we can do with it.

It’s in the pipeline, and we’re certain you’ll be thrilled with it! We can guarantee it’s the perfect service for you.